Request for Participation in WEAAD

Good morning EAPC members:

As you know, the Elder Abuse Prevention Committee (EAPC) and the District’s Collaborative Training and Response to Older Victims (DC TROV) collective are partnering again this year to commemorate World Elder Abuse Awareness Day (WEAAD) on June 15, 2017, and I’m asking for your support.

WEAAD is a call-to-action for individuals, organizations, and communities to educate others on how to identify, address and prevent elder abuse. Please help us spread the word and raise awareness by participating in one or more of the following activities on Thursday, June 15, 2017:

I. Wear Purple: The color purpose symbolizes the growing problem of elder abuse around the world and, therefore, we ask that you wear purple on June 15, 2017. Also, take pictures of you and/or your colleagues wearing purple in support of WEAAD; post the photos on social media or share them with my DCOA colleague, Darlene Nowlin (darlene.nowlin), to post on one of DCOA’s social media accounts.

II. Social Media Post: Create posts on sites like Facebook, Instagram, and Twitter that help promote WEAAD. Use the hashtag #WEAADDC (don’t forget to include the “DC”) and the attached WEAAD logo in your posts.

A. Facebook: Update your profile picture to the WEAADDC logo for a day.

B. Twitter: Tweet one or more of the following facts about elder abuse:

1. Elder abuse is experienced by 1 out of every 10 people, ages 60+. Take action and be part of the solution to end elder abuse! #WEAADDC

2. Elder financial abuse and fraud costs older Americans $36.5 billion per year. Help to raise awareness! #WEAADDC

3. Ending neglect, abuse and violence against older adults is vital. Take a stand to end elder abuse. # WEAADDC

4. We can’t do it alone. Let’s work together to protect and prevent the abuse of vulnerable older adults. #WEAADDC

5. Speak up! If someone you know is a victim of elder abuse dial 202.541.3950. #WEAADDC

C. Instagram: Complete a post with the attached WEAAD logo and share one of the above facts about elder abuse. Or, post a picture of yourself wearing purple, share one of the above facts about elder abuse, and use the hashtag #WEAADDC in your post.

III. Finish the Sentence Campaign: Print the attached “Finish the Sentence Campaign” template and ask yourself, staff, and/or constituents who are passionate about spreading the message of WEAAD to finish the sentence “We build strong supports for elders by . . .” using the template provided.

A. Examples include:

1. “educating the community, one culture at a time”

2. “fighting ageism”

3. “reaching out to older people and creating connections”

4. “ditching ageist comments”

B. Photos: Take photos of yourself, staff and/or constituents holding the template with their answer.

C. Share your photos on social media and be sure to use the hashtag #WEADDC.

Thank you in advance for helping to spread the word and raise awareness about elder abuse and neglect!


Michael D. Kirkwood


Elder Abuse Prevention Committee

Finish This Sentence Campaign Template_print.pdf

2 thoughts on “Request for Participation in WEAAD

  1. Thanks for advocating for this. 🙂 all communities need to rally around this, and be educated and active year round. I’d love to support in response to your call for action and longer term, as my position allows.

    Brightwood North neighbor

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